A website helps increase your marketing results, but how? Well, first, it allowsyou to reach more people, and the more people you can market to, the morepeople you can turn into customers. But, that's not the only way your websitecan boost those results.
It'snot just about your reach; it's about what makes you credible. A website canturn a brick and mortar business into a 24/7 marketplace. But, it also tellscustomers you've taken the extra step as a business to make yourself availableto them. They can access your content and product descriptions, or maybe evenplace orders, no matter the time of day. That tells them you've worked to builda reputation outside of your four walls. Therefore you're worth visiting, andultimately you're worth spending their money at. And the next thing you know,they're a regular customer because you were able to market online.
Have you ever gone looking for a website tosee if they sell a particular item, to find out there's no website? You were alost customer to that company. People use the Internet because they're lookingfor something specific. You might have that product, but how are they to knowwhen they're up searching at 3 a.m., and you're not open for business.
Customers like the option of seeing productsonline, even if they have to go to a physical location to buy it. Because whowants to drive all that way for a product that isn't what they imagined it tobe. Too bad they couldn't have gone to your engaging website. That could havesealed the deal on their purchase and maybe even led them to promote yourproduct page on their social media accounts, too. That's a waste of a greatmarketing opportunity.
No, we don't mean customer support. But,having an online presence makes the customer feel supported. Why, because theycan easily go to your website at any time and look at the product or servicethey want, without having to wait until your physical doors open.
Customers have time to research before theycome in. They have the opportunity to make a purchase online or in person. Andpeople love options. The more options you give someone, the more support you'regiving them in making a purchase.
