Absolutely, yes! Here’s why.

Your email is instrumental to your brand. Anda trusted email will land you more sales than one that isn’t. Statistics showus people are more likely to make online payments to stores that have matchingemails because it creates trust and looks professional.

For example, if your store’s name is “Mark’s Bagels” but youremail is hansen1200@gmail.com, your email and store name don’t match. Hansen might be Mark’s last name, and1200 might signify a record-breaking 1200 bagels sold in one hour, but thecustomer doesn’t know that. Instead, you look lesscredible, and people won’t be as likely to spend money onlinebecause it feels more personal than professional.

Custom business emails feel more trustworthythan someone’s personal email, and trust leads to sales.

Suppose you’re operating anonline business and have employees. In that case, you probably don’t want them using their personal emails for your business. Why,because you can’t control the security around yourbusiness’content.

With custom emails, you can better controlthe privacy of your business’ information.

Plus, your employees aresending emails on behalf of your company, which doesn’t look professional.

Suppose you have multiple employees sendingemails on behalf of the company. In that case, they should all look the same;it helps build your company’s credibility. However, if youremployees have personal emails, they probably aren’t all the same.

Having standardized emails lets you controllogos and maintain your brand’s standard, which looks professional.Which again, leads to more sales.

Customemails are more likely to hit people’sinbox and less likely to find their place in the spam folder, even if theysubscribed to your emails. Unfortunately, people rarely open their spam mail,and some delete their spam folder without even looking. If your emails aregoing to spam, you’remissing out on marketing opportunities.