Yourname matters, but what matters more is the ability for people to find yourname. If you want to maximize your customer potential, you have to have theright domain. So, here are a few tips on choosing the right name for your newwebsite.

If your domain name is long and complicated,people aren't going to remember it. And even worse, they won't be able to passit onto potential customers. The longer your domain name, the harder it will befor them to memorize. That means you might not get them back as a customer andthey won't be able to refer new customers to you, simply because it's too longto remember.

If your name is too complicated, just likebeing too long, it will make it hard for people to remember.

If you're advertising to an English-speakingmarket, but your domain name is German, it's too complicated. Why becauseIceCreamShop.com is easier for your targeted audience than Eisdiel.com.

Don't make your domain nametoo long, and don't use overly complicated words that are hard to spell orpronounce. You want something people can easily pass on to others and memorizeso they can return later.

What does it mean to be brandable? Think about some of the most well-known companies and their brands: YouTube, Google, IBM, eBay. What do they have in common? They're brandable, meaning they're unique. They're simple, memorable, easy to say, easy to spell, short, butmostly they are unique.

Don't just pick any domain name; pick one that's unique to your market.

When picking your domain name, you'll have the option of using .com, .org, .net,.blog, etc. Which one should you use? It's best to go with .com, because that'sthe one most people are familiar with. If someone goes searching for your siteand it happens to be .net, they might not keep trying when they fail to findyou using .com. Use .com because that's what people are most likely alreadylooking for.