You might not think anything of it, becausemaybe you're not processing payments online, but your customers do. Suppose someonecomes to your site and sees that it's unsecured. In that case, theyautomatically think that their online presence on your site makes themvulnerable. Here's what people believe, automatically, when visiting anunsecured website.

Supposeyou're having people enter their credit card numbers online. In that case,people will automatically think their information will get stolen by using yoursite. They will conclude that anyone can hack into the system and see all theirinformation. The next thing they know, someone is buying a $1,300 computer atan Apple Store in Japan, using their credit card—but they haven't left theirliving room in Ashburn, VA.

Peoples' entire livelihoods are within banks.Rarely will you come across someone who doesn't have most or all of their moneysitting in one. With online sales it makes people more vulnerable to havingtheir bank cards and bank account numbers stolen.

Suppose someone comes ontoyour site to buy something using their debit card or bank account number, butyou don't have a secure site. In that case, they might think it makes them morevulnerable to having their entire account drained. And if that happens, theydefinitely aren't coming back to your site.

Ifyou aren't a website conducting online sales, people will still be wary whenthey come across an unsecured site. Why, because they believe it makes theircomputer and everything on it vulnerable to being hacked. Many people havetheir passwords to their bank and personal information saved on theircomputers. If going to your site makes this stuff vulnerable for theft, they'renot likely to visit your website.