From Flyers to Digital Advertising: The Evolution of Restaurant Marketing

Remember when restaurants used to print tons of flyers and distribute them around the city? The idea was simple: create an attractive flyer and hand it out to people near the restaurant. Many of those flyers would get discarded, but some would end up in the right hands and bring in new customers.

Today, digital marketing has taken that same idea and brought it online. With paid advertising on Instagram and Facebook, the goal remains the same: reach potential customers. But instead of relying on chance, we can now ensure our ads reach the right people.

The Digital Version of Flyers

Think of it this way: instead of handing out flyers manually, we can now show ads to specific people who are actually interested in your restaurant. It’s like being able to hand flyers only to those who are already looking for a place to eat.

In the past, the flyer technique worked because it put restaurant information in the hands of the right people. Today, digital advertising does the same but with much greater precision and efficiency. While not everyone who sees your ad will visit your restaurant, it will reach those who are most likely to do so.