MONTHLY SUBSCRIPTIONS
PAID ADVERTISING
SEASON CAMPAIGN
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Right Visual will produce the following visual content to showcase the entire spectrum of Taco Zocalo’s brand:
15-second video AD
1 Carousel of 7 photos
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Right Visual will promote all visual content to the Taco Zocalo’s most relevant audience on Facebook and Instagram using the Taco Zocalo’s Meta Business Account for 3 months.
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Right Visual will design and develop a strategic landing page, which will be the  15-second video AD’s call-to-action destination. Potential customers who click will learn more about the Taco Zocalo’s brand and will be able to quickly explore more specific sections of the Taco Zocalo’s website and/or visit other marketing channels such as Instagram and Facebook.
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Right Visual will execute a retargeting strategy to engage with users who have previously interacted with Taco Zocalo’s digital content.
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Right Visual will collect data from interactions on the strategic landing page using the Meta Pixel. This data will be utilized to enhance the precision of the targeting criteria for the Taco Zocalo’s future advertising campaigns.
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Right Visual will deliver a monthly ongoing AD campaign performance report on the first day of each month with the following information:
Views
how many times all ADS were seen
Clicks
how many times the call-to-action button was clicked
Budget
how much money was spent to promote all ADS
The accuracy of this Performance Report can be found on Taco Zocalo’s Business Account
An ongoing campaign is a marketing strategy that involves a continuous set of visuals and messaging designed to promote the restaurant in a general sense, without focusing on specific promotions or individual menu items. This type of campaign is primarily aimed at building and maintaining the restaurant's overall brand identity, reputation, and recognition among its target audience.
INSTAGRAM PRESENCE
9 Photo Posts
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Right Visual will produce, curate, and post 9 photos on the Taco Zocalo’s Instagram feed and Facebook page.
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Right Visual will promote 9 photo posts to the Taco Zocalo’s most relevant audience on Facebook and Instagram using the Taco Zocalo’s Meta Business Account.
9 Stories
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Right Visual will post 9 stories on Instagram and Facebook using the same photos that were used as photo posts.
2 Reels
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Right Visual will produce 2 reels that highlight the Taco Zocalo’s brand.
Love Back
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Right Visual will heart/like, curate, and repost tagged stories, reels, and posts.
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Right Visual will heart all comments made on the Taco Zocalo’s Instagram.
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Right Visual will deliver a monthly Performance Report on the first day of each month with the following information:
New Followers
Number of new followers in the last period
Unfollows
People who stopped following the account in the last period
Growth
Follower growth
Reach
Size of the audience that has seen your posts
Profile Views
Total number of views of your posts
Link in Bio Clicks
Click on the link in bio
MARKETING EMAILS
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Right Visual will manage Taco Zocalo’s Mailchimp Account.
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Right Visual will send a welcome email to Taco Zocalo’s new email subscribers.
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Right Visual will develop and launch one email marketing campaign for the Taco Zocalo's subscribers.
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Right Visual will deliver a monthly Performance Report on the first day of each month with the following information:
Emails Sent
Number of emails sent successfully
Emails Opened
Number of open emails
Link Clicks
Total number of clicks on the links in the email
Open Rate
Email opening percentage
Unsubscribes
Number of unsubscribes
The accuracy of this Performance Report can be found on Taco Zocalo’s Mailchimp Account.
WEB MANAGEMENT
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Right Visual will keep the website running properly and up to date.
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Right Visual will make unlimited written content updates on the website.
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Right Visual will periodically review and update the website’s design and structure.
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Right Visual will manage the Taco Zocalo’s incoming email subscribers using the Taco Zocalo’s Mailchimp Account.
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Right Visual will deliver a monthly performance report with the following:
Users
People who visit and interact with the website
Page Views
How many times pages on the website have been loaded or viewed
UNLIMITED PRINT DESIGN
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Right Visual will provide unlimited print design services exclusively covering the design of printed materials, excluding digital design.
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Right Visual will make unlimited revisions.
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Right Visual will deliver design files in print-ready formats.
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Right Visual will strive to provide design concepts within 24 to 72 hours after receiving the project requirements. The actual turnaround time may vary depending on the complexity of the design and the number of requested revisions.
MONTHLY AGREEMENT
Investment
For the monthly services provided, Taco Zocalo will pay Right Visual $2000 per month. This fee does not include the advertising budget.
Monthly Renewal
Upon signing up, Taco Zocalo's subscription will be automatically renewed on the first day of each month.
Cancelation
There is no long-term contract. Should Right Visual not meet Taco Zocalo's expectations, Taco Zocalo may cancel their subscription prior to the next billing cycle. Following cancellation, Taco Zocalo's credit card will not be charged again.
Privacy
Right Visual will have authorized access only, specifically to manage Taco Zocalo’s accounts. Ownership of these accounts remains with Taco Zocalo.