Welcome
Monumental Contractors.
Monumental Contractors.
01
Brand
Overview
Overview
Construímos esta marca partiendo de un concepto creativo que nos permitió desarrollar todo un sistema en conjunto a través de varios elementos, que cuando son usados de forma armónica, crean una sensación potente de identificación y estabilidad.
02
Design
Guidelines
Guidelines
This is a practical place to get your brand to work.
A continuación encontrarás algunos líneamientos que te ayudarán a poder construir diseñoñs armónicos para tu marca. Recuerda primero seguir estos pasos y después descargar los activos, de forma que puedas empezar a utilizar tu marca de inmediato.
DOWNLOAD
BRAND MANUAL (PDF)
BRAND MANUAL (PDF)
Some
design tips.
design tips.
KEEP IT SIMPLE
- Design is about sending a message, the clearer the better.
- Don’t over do it, people tend to forget complex messages or images.
- Stick to the plan. The branding was made with a clear intention and a focused vision, don’t try to invent new things.
BE MEMORABLE
- Try to use your brand to impact your audience.
- Always ask yourself: Is this design worth the time of my potential audience?
CONTRAST IS KEY
- Use big and small elements in your designs to establish visual hierarchy and let the reader know what's important.
- Contrast can be used to create variety, visual interest, and drama in an artwork.
UNITY
- All the elements should project a constant unity through all of your brand.
- Even if you aim for diversity, try not to overuse lots of elements. At all times you shold try to imagine the big picture.
THINK FIRST
- Use colour sparingly to highlight important information. Color is not just a tool to embellish things.
- Always start with a layout in mind. Avoid the white canvas. Guide readers in a logical order.
- Make fonts legible and fitting for the design.
03
Logos
We are very proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the construction of a handwritten modern wordmark that can be used as an icon.
The black version should be used with white or light backgrounds.
The white version should be used with dark backgrounds.
The white version should be used with dark backgrounds.
Establishing a minimum size ensures that the impact and legibility of the logo aren’t compromised. Our logo should never be smaller than 50px in digital, or 20mm in print.
BLACK VERSION
WHITE VERSION
WHAT’S INSIDE
THE FOLDER?
THE FOLDER?
You’ll find 3 types of files:
- EPS Files (Vector)
- PDF Files (Vector file, most common)
- PNG Files (Image file, for print)
- PDF Files (Vector file, most common)
- PNG Files (Image file, for print)
DOWNLOAD
LOGOS
LOGOS
04
Fonts
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Migra
family
family
PRINCIPAL TYPEFACE
Eina 01
family
family
SECONDARY TYPEFACE
MARKETING EMAILS
ALTERNATIVE FONTS
ALTERNATIVE FONTS
WHAT’S INSIDE
THE FOLDER?
THE FOLDER?
You’ll find 1 types of files:
- OTF (Types)
- OTF (Types)
Click on the file and select “install”
DOWNLOAD
FONTS
FONTS
H1 Hero Titles
Migra
80 px / 60 pts
80 px / 60 pts
H2 Titles
Migra
60 px / 45 pts
60 px / 45 pts
H3 Alternate Titles
Migra
40 px / 30 pts
40 px / 30 pts
P1 Big Paragraphs
Eina 01
30 px / 23 pts
30 px / 23 pts
P2 Normal Paragraphs
Eina 01
20 px / 15 pts
20 px / 15 pts
P3 Small Paragraphs
Eina 01
17 px / 13 pts
17 px / 13 pts
ALTERNATE DATA
Eina 01 (All Caps & Bold)
15 px / 11 pts
15 px / 11 pts
04.2 FONTS > STYLES
H1 Hero Titles
Migra
80 px / 60 pts
80 px / 60 pts
H2 Titles
Migra
60 px / 45 pts
60 px / 45 pts
H3 Alternate Titles
Migra
40 px / 30 pts
40 px / 30 pts
P1 Big Paragraphs
Eina 01
30 px / 23 pts
30 px / 23 pts
P2 Normal Paragraphs
Eina 01
20 px / 15 pts
20 px / 15 pts
P3 Small Paragraphs
Eina 01
17 px / 13 pts
17 px / 13 pts
ALTERNATE DATA
Eina 01 (All Caps & Bold)
15 px / 11 pts
15 px / 11 pts
04.2 FONTS > STYLES
H1 Hero Titles
Migra
80 px / 60 pts
80 px / 60 pts
H2 Titles
Migra
60 px / 45 pts
60 px / 45 pts
H3 Alternate Titles
Migra
40 px / 30 pts
40 px / 30 pts
P1 Big Paragraphs
Eina 01
30 px / 23 pts
30 px / 23 pts
P2 Normal Paragraphs
Eina 01
20 px / 15 pts
20 px / 15 pts
P3 Small Paragraphs
Eina 01
17 px / 13 pts
17 px / 13 pts
ALTERNATE DATA
Eina 01 (All Caps & Bold)
15 px / 11 pts
15 px / 11 pts
05
Colors
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BLACK
#000000
R0
G0
B0
YELLOW
#ffc000
R255
G192
B0
WHITE
#ffffff
R255
G255
B255
Colors
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quis nunc ultricies, suscipit elit eu, fermentum purus. Cras eu bibendum nunc. In aliquet magna non ultrices luctus. Proin eu placerat justo.
Dark
Ambience
Ambience
Titles in white
Paragraphs in white
BUTTONS AND DETAILS IN YELLOW
White
Ambience
Ambience
Titles in white
Paragraphs in black
BUTTONS AND DETAILS IN YELLOW
Yellow
Ambience
Ambience
Titles in white
Paragraphs in black
BUTTONS AND DETAILS IN WHITW
05.2 COLORS > STYLES
Colors
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent quis nunc ultricies, suscipit elit eu, fermentum purus. Cras eu bibendum nunc. In aliquet magna non ultrices luctus. Proin eu placerat justo.
Dark
Ambience
Ambience
Titles in white
Paragraphs in white
BUTTONS AND DETAILS IN YELLOW
White
Ambience
Ambience
Titles in white
Paragraphs in black
BUTTONS AND DETAILS IN YELLOW
Yellow
Ambience
Ambience
Titles in white
Paragraphs in black
BUTTONS AND DETAILS IN WHITW